Title: Bruins Hockey
Bruins Hockey is a Bruins Hockey game with many options for the players. In the game, you have the option of playing simulation games with your "dream Boston Bruins team" or you can access the Bruins mobile app. Your "dream team" can then play all the other NHL teams. Also, the mobile app will notify you of goals scored, the period or if the game is going into overtime, and it also allows you to make a fantasy five team of bruins players which will collect you points that you can use later in the simulation game to upgrade a player.
Target Market: The target market for Bruins Hockey are boys and girls of all ages that love the Bruins.
Marketing Mix-
Product: Bruins Hockey is a video game for Bruins lovers. Bruins Hockey comes with the options of playing a simulation game with your "dream team" or access the Bruins Mobile app. The mobile app allows for game updates and fantasy five. Also, the simulation game allows you to play all the other NHL teams with your fantasy team, you can play the teams in the playoffs, the winning team gets the Stanley Cup.
Price: The price of Bruins Hockey will be $24.95 when it is first released.
Place: The places you can purchase Bruins Hockey is at Best Buy, Target, GameStop, Amazon and Walmart.
Promotion: Bruins Hockey will be promoted by the power offensive duo of the Boston Bruins; Brad Marchand #63 and Patrice Bergeron #37. Bergeron and Marchand will be promoting the game through t.v. commercials, billboard ads and over social media. Also, Patrice and Brad will show up at one local store in Boston the day of the games' release.
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